Welcome to Her Seat.
About Her Seat.
We are a movement created for women who build, and create. It exists to provide you with a space where ambition is supported, not isolated. A space where you can speak openly about the realities of building your own business, the pressure to hold everything together, and the desire for a circle that understands the weight you carry. Here, conversations are honest, grounded, and meaningful.
Who’s Her Seat for?
Her seat is for female founders and business owners who value generosity, clarity, and balance. Female business owners who want:
- Genuine, deep, and long-term friendships, not fleeting networking
- Give as much as they receive, with generosity at the core
- Are growth-minded, respectful, and open to being changed by real connection
Because the right table isn’t about titles, it’s about values.
Inside Her Seat.
Her Seat. Connected
Her Seat Connected is our first-tier of membership. It is a curated online space that gives you one meaningful connection each month with a woman who is also building a business. You set your profile once, then get matched with someone aligned so you can have real conversations that move you forward. You can connect online or meet in person if you are in the same city. Every match is intentional. Each one gives you clarity, support and momentum.
Connected is for women building something of their own who want deeper conversations and genuine support. It suits you if you want a circle that understands the season you are in and the ambition you carry.
What you get:
• Curated connections each month with another female business owner
• Matches built on what you can offer and what you need
• Early access to Her Seat events
• The start of a circle of women who actually get it
Her Seat. Main Table
Her Seat Main Table is our second-tier of membership. It is a highly vetted circle for women who own and lead businesses and are ready to rise to their next level. You join a table built with intention, designed for meaningful growth. Every session gives you expert guidance, sharper strategy and collective insight that strengthens the way you lead.
Main Table is for women who have already grown their businesses and are ready to expand further. It suits higher earning founders who want elevated support, specialised experts and conversations that stretch their thinking. This is the room that challenges you, grounds you and expands your potential.
What you get:
• Expert guided conversations, grounded in real strategy
• A vetted circle of established founders
• Space to discuss the realities of leadership and growth
• A room that sharpens your clarity and expands your potential
• Support that reflects the level you are building at
Real Women. Real Transformation.
From building your own businesses to becoming your most aligned self, Her Seat is where ambitious women business owners grow together leading with both strength and softness.
Below are real stories and reflections from women business owners who’ve found clarity, confidence, and connection inside Her Seat.
“Being apart of Her Seat feels like having a team of women who want to see you win. We celebrate each other, learn from each other, hold each other accountable and create space for every woman to step towards her dreams with confidence and clarity. It’s a space built on real support, honest conversations and where business, health, wealth and lifestyle are viewed through a holistic lens.”
Jena Payne
Thrive with Jena - Clinical Nutritionist
“The feeling of being in a room, community and space full of like-minded women, without needing to pitch or prove yourself, feels like such a rare place to find these days. Amy and Serena have created just that through Her Seat and it’s been so impactful and incredible to experience a breath of fresh air (and mental load!!) honestly, and there’s nothing more I could ask for.”
Vivian Wei
Shudio Studio -Founder
“If you’re a woman building something meaningful, this is the circle you want to be in.Her Seat has given me the support, confidence, and a network of women who truly champion and celebrate each other. Through every interaction, I’ve been inspired by others, and made genuine connections that have helped my business and sharpened my skills.”
Alicia Chea
Forcast Australia - Head of Digital
“Listening to other women share their stories, their wins, struggles, and lessons learned, was incredibly grounding. Hearing those perspectives really helped me shift out of the rut I’d been in with my business and reignited the motivation I’d been missing.”
Davina Tjoa
Empyrean The Collective - Founder
“This is the community aspect that I’ve been missing for years. Thank you for creating such a safe, inspiring and encouraging space!.”
Katrina Wu
Ten Tones - Owner
“I feel so inspired, seen and heard from the women I've met, also I feel so much clearer in my business and life.”